Tito’s Brand Refresh
The team was tasked by Tito’s to update their existing Brand Guidelines. This consisted of updating their color palette, fonts, and imagery.
Color Palette
The primary colors consist of a range of tones to help emphasize a faded and lived-in aesthetic.
Typography
Our custom typeface Klub Titos now replaces Trade Gothic as the primary headline font. Marr Sans is the primary support typeface and is used for sub-heads and other accent needs.
Trade Gothic and Clarendon now play support roles as both accents and to set body copy.
This leaves us with four font families Klub, Marr Sans, Trade Gothic, and Clarendon.
This page shows the primary expression of our typefaces working in tandem. Planning against this example will ensure consistency for the brand.
