Get it with Gpay

The team was tasked with creating an out-of-home campaign to bring the “Get it with GPay” line to life. By highlighting all the everyday things you can buy with GPay—and how it makes life in NYC easier—we designed urban panels, liveboards, and turnstiles across key subway stations to showcase it.

Creative Direction: Alana Robinson, Andrew Caturano, Toliver Roebuck

Strategy: Caitlin Bokum-Fauth