Google Cloud

A brand platform designed to help the business world see a better way to do everything.

“The new way to cloud” is designed to set the category on notice and elevate Google Cloud as a partner built for the new era of business. The platform is brought to life with a system that flexes from brand work, to customer stories, to hard-working, retargeted ads.

I personally helped design the digital and print OOH assets. The assets ranged from newspaper ads to billboards in major cities.

Phase 1

Phase 2

Phase 2 is the expansion of the brand campaign messaging and design system to build more meaning into “The new way to cloud.”

Art Directed by: Phase 1 Cody Pate and Zac Milner. Phase 2 Toliver Roebuck and Eric Steele

Strategy: Caitlin Bokum-Fauth

Additional Designers: Andrew Caturano, Ignasi Tudela, Abbey Williamson, John Girimont